IndX: An Engineering Ingegneria Informatica Company

Redesigning for a billion-dollar subsidiary was a massive responsibility. We leveraged the parent brand's guidelines to create a distinct identity for IndX, anchored by a strategy that showcases how they connect complex systems through a Digital Thread — a technical power the old site failed to capture.

Design + Dev

IT Consulting

2026

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This project was a good opportunity to validate a new AI-accelerated workflow. We explored six high-fidelity iterations in the time it usually takes for one. Instead of starting from a blank page and guessing, we moved directly into the best versions of the idea. This cut out the back-and-forth and let us focus on building the one visual that resonated.

This process reinforced how crucial human intervention remains for the big decisions. By analyzing the target market, we developed a tailored content strategy and a distinct design language that carved out a unique personality for IndX within the parent brand’s constraints.

Close-up of illuminated orange steel girders and beams forming a bridge structure at night.

Smartphone screen showing text about digital thread becoming reality and aiding manufacturers with software, AI, and serialization solutions.

While the UI team built the design language, the strategy team simplified the navigation. The old site was a 70-page maze, so we untangled the sitemap to ensure each persona, including users from various industries could easily find exactly what they needed.

A black and purple web page with a purple background.

Close-up of dark, curved, fan-like blades radiating from a central spherical hub, resembling a turbine or fan.

Industries

Aerospace & Defense

Rows of green glass bottles viewed from the top in dim light with bright reflections.

Industries

Food, Beverage & Tobacco

Automated filling machine inserting liquid into multiple COVID-19 vaccine vials on a production line.

Industries

Pharmaceuticals & Life Sciences

The final build was about making the design functional. We developed a component-based system and a scalable Webflow CMS so the marketing team could take full control. We ensured every screen was fully responsive and precisely tested for high-conversion performance.

Typography design with words Digital in purple, Manufacturing in white, and Engineering, Supply Chain, Twin in dark gray on black background with color palette below.

White automotive engine icon on a purple gradient background with label 'Automotive & Industrial Machinery' and a row of related icons beneath.

Website section showcasing digital thread services with partner logos from Siemens, SAP, Aveva, Microsoft, Google, AWS, and AnyLogic, and a Pharma services panel explaining connected execution in manufacturing and supply chain.

A laptop computer sitting on top of a table.

Hand holding a smartphone displaying IndX AI Labs website showcasing AI for manufacturing with images of machinery and a purple call-to-action button.

Close-up of a metallic aircraft propeller spinner and blades with light reflections.

Dark world map highlighting locations including Canada, US, Mexico, Brazil, United Kingdom, Belgium, France, Spain, Germany, Hungary, Italy, and India with the heading 'Global Reach, Local Muscle.'

It doesn’t end with a launch. We’re now integrating Claude with Webflow to make it even easier for the marketing team to manage and scale content on their own.