Privacy Policy

Last Updated: April 14, 2026

At Pavero, we provide elite design and development services for global brands. Transparency regarding how we handle data is central to our "intentional execution" philosophy. This policy outlines our practices for data collection, particularly concerning our B2B outreach and analytics.

1. Information We Collect & Sources

We collect information through three primary channels:

  • Directly from You: When you fill out a form or email us.

  • Automated Tracking: We use Google Tag Manager (GTM) to deploy analytics and tracking scripts that collect technical data (IP address, browser type, time on site).

  • B2B Intent Data: We use third-party tools, specifically , to identify the organizations visiting our website. This may include the company name, industry, and publicly available business contact information associated with visiting IP addresses.

2. B2B Outreach & "Legitimate Interest"

As a B2B agency, we process business contact information for the purpose of professional outreach.

  • The Apollo.io pixel: Our website uses a tracking script from Apollo.io. This allows us to see which companies are interested in our services.

  • Outbound Strategy: Based on this "intent data," we may reach out to relevant stakeholders within those organizations via email or LinkedIn to offer our services.

  • Legal Basis: Under the GDPR, this is classified as Legitimate Interest (recruiting business clients). Under the CCPA, this is standard business-to-business communication.

3. Cookies and Analytics

We use cookies to ensure a seamless, high-performance site experience:

  • Analytics: Integrated via Google Tag Manager to monitor site health and visitor flow.

  • Identification: cookies help us distinguish between unique company visits to tailor our business development efforts.

4. Third-Party Data Processors

We leverage a specialized tech stack to maintain lean, elite operations. Your data is processed by:

  • Webflow: Website hosting and content management.

  • Google Tag Manager/Analytics: For behavioral data and performance tracking.

  • Apollo.io: For company identification and outbound communication management.

  • Slack: For internal lead notifications and project coordination.

5. Data Disclosure & Sales

Pavero does not sell, rent, or trade your personal data to third parties for their marketing purposes. Data is only shared with the service providers listed above to facilitate our own business operations.

6. Your Rights & Choice

We respect your control over your data:

  • Opt-Out of Tracking: You can set your browser to refuse all or some cookies, or use browser extensions to block tracking scripts like GTM or Apollo.

  • Opt-Out of Outreach: Every outbound email we send includes an "Unsubscribe" link. Alternatively, you can email hello@pavero.co to be removed from our database.

  • Access & Deletion: You may request a copy of the data we hold or its permanent deletion at any time.

7. International Transfers

Pavero does not sell, rent, or trade your personal data to third parties for their marketing purposes. Data is only shared with the service providers listed above to facilitate our own business operations.